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BMW gears up clean cars with ISO standards

At last a car that is good for the planet! With its all-electric BMW i3, German car manufacturer BMW has successfully brought to market the world's first premium automobile conceived from the ground up for zero-emission mobility.  The new BMW i3 car took the European market by storm when it hit the roads in 2013, leaving a squeaky clean environmental footprint in its trail.

As a result, the new battery electric vehicle emits 30 % to 50 % less life-cycle greenhouse gases than equivalent conventional vehicles. In fact, the cute little number has since been the proud recipient of several of the motor industry's most prestigious international awards – especially the World Car Design of the Year Award 2014 and the World Green Car Award 2014 – gleaned at the New York International Auto Show in April in this year.

To fulfil their ambitious green vision, BMW Group opted for a full life-cycle assessment (LCA) of its car-making process, resulting in them getting certified to two leading LCA standards, ISO 14040 and ISO 14044. ISOfocus caught up with the Product Sustainability Team at BMW responsible for leading the project to find out how the car giant is reinventing mobility.


News source : http://www.iso.org

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